About CX Palmer, PLLC

At CX Palmer, we’re passionate about helping small businesses – an underserved group! We’ve been in your shoes and understand that you have ideas for the future but need a clear vision of how to get there. No one should be alone in this journey but for small business owners, finding a true partner to lead the way is hard to come by. That’s why we’ve devoted ourselves to helping business owners just like you. First, we’ll clean up your books and provide the financial tools to minimize taxes and get your business exit ready. Then, we’ll pair you with the right buyer and guide you through the selling process to get the price you deserve.

Get Help Selling Your Small Business!

Find out how we can supply the creative thinking, business ideas, and financial insights for your journey that will inspire you to reach farther than you thought you could, and gain more than you imagined. Call us now at 850-608-3038 or request an assessment online. We work with Florida businesses in the home services, property management, and finacial services industries.


Meet Our Team

Greg Clifton, Entrepreneur

Greg CliftonAs an experienced entreprenur, Greg's approach to each venture is to "begin with the end in mind". Having made a career out of small business entrepreneurship and being involved in a couple of dozen transactions, he has seen a lot of closing tables. He attributes his success to having an exit plan day one.

Like a farmer, Greg has "harvested" his businesses by keeping the numbers in good shape and focusing on key desirables like location, the mix of revenue, and having good management in place. Since he started working for his family's business as a service technician in high school, most of Greg's acquisitions and startups have also been service businesses. He is a troubleshooter at heart.

After selling his last business in 2019, Greg has centered his attention on helping other service businesses prepare for and find a buyer. Of course, he will never hang his hat up; he is always looking for an opportunity to invest as well.


Eva Clifton, CPA

Eva Clifton CPAEva has been working with numbers for decades. She learned bookkeeping at her first job in high school and went on to get a degree in accounting, landing her first position out of college at a local CPA firm. She was able to marry her love of numbers with technology during her time at the firm and still believes that they are among the most important areas of a business.

Eva has a passion for partnering with small business entrepreneurs. Most accountants and CPA's focus on the compliance side of the business, but she recognizes the need to go beyond these routine tasks to help business owners be ready for what comes next. Having worked with countless small businesses in multiple industries, she knows they get little attention when it comes to the ever-important tax planning and exit planning. So she's dedicated herself to teaming up with business owners to show them how to prepare financially for the future and get ready to sell their business.


Kyler Clifton, Director of Sales

KylerKyler’s journey into small business started as a child at the dinner table; where he enjoyed (sometimes endured) hours of discussions about the family business.

After graduating from University of Florida, Kyler found his niche in sales, starting with one of the world’s leading elevator companies in the South Florida market. He later brought those sales skills to the table in helping his family’s HVAC business scale with the implementation of strong sales technicians and the addition of strategic partners in the market. Kyler has been a part of everything from small business acquisitions and multi-office sales to an organic startup and successful exit. He then took his passion for small business growth to work with him at the largest HVACR distributor in the space where he specialized in coaching small business owners on the implementation of technology and automation in order to scale quickly; and profitably. Now, Kyler is excited to bring his experience and “dog on a bone” energy to the CX Palmer team to make sure our clients are prepared for the exit they deserve.